The writ dropped on Saturday and the lead-up to the BC election is officially underway. I’m writing to you today to outline the details of the pre-election campaign we are launching at BCREA.

As a nonpartisan association, we do not endorse one party over another. However, we take it upon ourselves to bring attention to important issues within the housing space and work to influence the public and media to ensure relevant housing questions are being asked.

You can read about our five-point election platform on the BCREA website here: 2024 Five-Pillar Election Issues.

We’re focusing on five issues of critical concern:
Issue 1: Expansion of Provincial Trades Education
Issue 2: Housing Tax Reform
Issue 3: Short-Term Rentals
Issue 4: Establishing a Permanent Housing Roundtable
Issue 5: Remaining Problems with New Notice to End Tenancy Rules

We’ll be tackling these issues in the public sphere leading up to the election with a series of targeted opinion articles in the press over the coming weeks and issuing press releases to attract media on an issue-by-issue basis.

In addition, we’re running current advertising on Global Television and CKNW Radio, which brand BCREA as a resource for public real estate information. In October, we’ll move into election messaging on multiple radio stations (CKNW 980, Rock 101.1, 99.3 CFOX, and AM730) and launch a digital media campaign.

In short, you’ll be seeing a lot of BCREA and our key election issues in the media over the coming weeks. I urge you to get involved and amplify some of this messaging on your social channels and in discussions within your community.

If you have any questions or concerns, you can reach out to me directly at thargreaves@bcrea.bc.ca.

Trevor Hargreaves
Senior VP, Policy and Research 
604.742.2798